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Sonja joined Porsche in June 2005 in the department Motorsport Business Relations that overseas all worldwide motor sport partnerships. Her tasks are to acquire, develop and implement sponsorships in Porsche’s international sports programs. Furthermore, she acts as a freelance journalist for several motor sports related magazines. Sonja entered the motor sports world working for Formula One race tracks from 1998 when consulting racetracks such as Hockenheim, Shanghai International Circuit and Circuit de Nevers Magny-Cours on marketing and PR, event planning, ticketing and sponsorships issues. She later became PR and marketing manager for Joest Racing, a team with multiple victories at Le Mans and Sebring. Outside of racing, Sonja has organized sales promotions and other marketing activities for consumer brands.
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