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Robin Fenwick has experienced all sides of the sports sponsorship mix working for Agency, Rights Holder and Sponsor. Fenwick started his career at Sky Sports reporting on sports events as a co-presenter, he then moved to the globally renowned sports agency 'Octagon' working within their Marketing department on Rugby for European Rugby Cup, Heineken, Peugeot, Orange, Parker Pen and Norton Rose. He also gained experience working for Vodafone on their Formula One partnership with Ferrari as well as Kronenbourg's European beach soccer events.
Following his experience in Formula One he was asked to join the highly successful McLaren Formula One Team working in the Marketing department on the title partner of the team at the time (West) amongst other blue chip brands. Fenwick then moved to hotel giant Hilton to manage their sports sponsorship portfolio which included partnerships with Vodafone McLaren Mercedes, Guinness Premiership Rugby Tournament, Professional Cricketers Association (PCA) and Wembley Stadium. Fenwick has just recently started his own Sports Marketing Agency, 'Right Formula' helping brands achieve their sponsorship objectives by consulting on their entry into sport and managing their activation. Just last year Fenwick was listed in the Marketing Power 100 as one of the young marketer's to watch.
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