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Bud Denker is Executive Vice President of Penske Performance, Penske Automotive Group and Senior Vice President of Penske Corporation.
Denker is responsible for Penske Corporation's marketing and communications functions. This includes Penske Automotive Group’s 310 automotive dealerships and its exclusive distribution agreement for the United States smart car network. Penske Corporation revenues exceeded 18 billion dollars during 2008.
Denker joined the Penske enterprise from the Eastman Kodak Company and previous to Kodak at PepsiCo where he managed various bottling operations for more than 10 years.
Denker manages Penske Racing’s marketing, sponsorship, licensing and PR functions for its IndyCar, Grand-Am, and NASCAR disciplines; whose teams will compete in over 100 races in 2009.
He is also Chairman of the Detroit Belle Isle Grand Prix which returned world-class racing to downtown Detroit after a six year absence.
Denker resides in Bloomfield Hills, Michigan with his wife Melissa and two children, Christian and Cameron.
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