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Nigel Geach is a Director of IFM Sports Marketing Surveys, the largest independent sports market research company in the World. He is responsible for the sales and marketing side of the business on a worldwide basis.
Having been involved with Sports Marketing Surveys since 1986, he has seen the steady growth of the area of market research in the sports marketplace. A large portion of the work in which Nigel is involved is within the motorsports industry such as Formula One, BTCC, Moto GP, World Rally, Indy Car, Japan touring cars, Superleague Formula , and NASCAR for worldwide clients. He is well known within the Industry speaking at major conferences,appearing on TV and giving insight to the press and media . He is often seen in the pitlane keeping up to date with clients and the business of motorsport.
Previous to Sports Marketing Surveys, he worked in the UK and the United States with multinational companies in the consumer durable industry after graduating in Business Management.
IFM Sports Marketing Surveys has been involved in Sports and Sponsorship Research for over 25 years and has seen the massive growth of televised sport throughout the world. Amongst Sports Marketing Surveys exclusive client list are the IOC, FIFA World Cup, Volvo Ocean Race, Formula One teams, Wimbledon Tennis and many major sponsors such as ExxonMobil, Santander, Nokia , HSBC ,International federations and sports equipment manufacturers.
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